Add LinkedIn Insight Tag for LinkedIn Ads Premium gives WordPress site owners a settings screen for the LinkedIn Insight Tag. Enter a numeric LinkedIn Partner ID, enable the tag, and save. If you paste the full tag code, the add-on can help extract the Partner ID. The base setup covers regular public pages and can help measure activity from LinkedIn campaigns, support conversion tracking, and create matched audiences.

Coverage for different site needs

B2B websites and agency setups

The base tag setup lets consultants, agencies, and marketing teams configure LinkedIn tracking from WordPress without editing theme files or maintaining custom JavaScript. Campaigns, audiences, and conversion actions are managed in LinkedIn Campaign Manager.

WooCommerce stores

Premium includes tag support for product, cart, checkout, and purchase confirmation pages. It also includes optional conversion ID fields for those steps. Create conversion actions in LinkedIn Campaign Manager, then enter the matching numeric IDs in the add-on. These IDs are separate from the base Partner ID. Each step should usually have its own conversion ID; leave fields for unused steps empty. Reusing an ID across steps reports them as the same LinkedIn conversion.

Custom events and local checks

• Add custom LinkedIn event code to a post, page, or product through its metabox.
• Review Partner ID, base tag activation, WooCommerce coverage, conversion IDs, custom event placement, and WordPress visibility in the Premium Tag Health and B2B Readiness panel.

The panel checks local WordPress setup. It does not confirm tag activity in LinkedIn Campaign Manager, which remains the place to verify the tag.

Setup and verification

Install and activate the plugin, open Settings, and enter the Partner ID. Enable the tag, save, clear relevant caches, then check the result in LinkedIn Campaign Manager. LinkedIn may need real site traffic before it confirms that the tag is active.

The plugin does not create campaigns or conversion actions automatically, and it does not manage cookie consent. Site owners remain responsible for configuring consent and privacy notices for their audience. Premium updates and licensing are handled through Freemius, including availability, trial terms, renewals, account management, and billing.