Add Tiktok Pixel for Tiktok ads Pro places the TikTok Pixel on a WordPress site. Switch it on, enter your Pixel ID, and save. The pixel records page views that TikTok Ads Manager can use to measure campaign activity and build audiences from website visitors. Setup stays in WordPress without editing theme files or connecting a TikTok account through the plugin.

WooCommerce coverage changes with the store option

The free version includes the pixel to your site. When WooCommerce is active, it leaves out product, cart, and checkout pages. Pro adds the pixel to those pages when you enable its store option. You can then define shopping events, such as add to cart or checkout, in TikTok Events Manager.

Adding the pixel to store pages does not configure purchase tracking automatically. The extension does not send order amounts or product details by itself. Set up those details in TikTok Event Builder or add your own event code.

Event code runs on the pages you select

In Pro, the editor box for posts, pages, and products lets you add event code to one page, such as a thank-you page after a form. This requires the pixel to be switched on and the Pixel ID saved. Developer mode adds the TikTok code you paste to every page as written. If you paste the complete base code there, switch off the standard pixel to avoid loading it twice. Use code generated by TikTok or code you trust.

Save the settings before checking the pixel

1. Install and activate the plugin in WordPress.
2. Open TikTok Pixel in the admin menu, switch on the pixel, enter your Pixel ID, and save.
3. If your site uses a caching plugin, server cache, or CDN, clear the cache.
4. Visit your site and use TikTok Pixel Helper, a Chrome extension, to check the pixel and look for errors.

If the pixel does not appear, confirm that it is enabled and the Pixel ID is saved. Check that the cache is cleared, and remember that the free version excludes WooCommerce product, cart, and checkout pages. Ad blockers and privacy extensions can also block the script.

Enabling the pixel loads TikTok's script for visitors

After you switch on the pixel and save a Pixel ID, pages carrying it load TikTok's script in the user's browser. The script sends visit information to TikTok, including the event and page, timestamp, IP address, browser and device details, and TikTok cookies. The plugin does not ask visitors for consent. If your site needs consent before marketing tags load, use a consent management tool that can hold back the script until visitors agree. You are responsible for your privacy notice and compliance. Campaigns are managed in TikTok Ads Manager; this plugin does not use TikTok's server-side Events API.

Plugin settings remain in WordPress unless you enable Remove Settings before deactivating it. Pro upgrades are available from the plugin menu, with billing handled through Freemius.