Advanced Ads Pro extends the Advanced Ads WordPress ad manager with more control over ad placement and delivery. Create ads from network code, banners, affiliate promotions, rich content, or HTML, CSS, JavaScript, and PHP, then choose where and when each ad appears.

Build ads and choose placements

Advanced Ads supports networks and programs including Google AdSense, Amazon Associates, Google Ad Manager, Ezoic, media.net, Booking.com, and Awin. AdSense formats include text and display, native In-article, In-feed, and Multiplex ads, and Auto ads. AMP support and automatic AdSense conversion are available through the separate AMP Ads add-on.

Automatic placements can insert ads after paragraphs, headlines, pictures, or other HTML elements, at the top or bottom of content, in footers, or before closing tags. Sidebars, widgets, shortcodes, and PHP functions provide other placement options. Pro includes more placements, including parallax ads.

Set campaign and audience conditions

Schedule campaigns with start and expiration times, rotate ads in groups, and compare ads with split tests. Display conditions can use posts, pages, post types, categories, tags, taxonomies, authors, post age, archives, front pages, attachment pages, and 404 pages. Advanced Ads Pro adds keyword and URL parameter targeting. You can also hide ads from bots and web crawlers or control ads in post feeds and secondary queries.

Visitor conditions can target device, logged-in status, visitor role, geolocation, referrer, capability, browser language, ad blocker, IP address, browser, and browser width. Pro also supports time-of-day targeting and frequency capping.

Manage delivery and measurement

Pro adds cache-busting, lazy loading, ad refresh, and click fraud protection. Its ad blocker module can provide alternative content, fallback ads, overlays, or redirects for users using an ad blocker. The separate Tracking add-on entries impressions and clicks per ad or group, storing results in your WordPress database or sending them to Google Analytics.

Other separate add-ons include Sticky Ads, PopUp and Layer Ads, AMP Ads, Google Ad Manager Integration, and Selling Ads. Advanced Ads can generate an ads.txt file with AdSense information and works with affiliate extensions such as Pretty Links, Thirsty Affiliates, and Lasso.

Set up a campaign

After activating Advanced Ads, make an ad from your advertising code, banner, or affiliate content and choose a placement. Set display and visitor conditions, add a schedule if needed, and publish. Use automatic injection or place the ad with a shortcode, widget, or PHP function. Configure rotation, tracking, lazy loading, or other available utilities for the campaign.