Review click patterns by page

Aurora Heatmap Premium displays recorded clicks as desktop and mobile heatmaps inside WordPress. Compare activity across page areas, check whether calls to action receive clicks, and find content or layouts to review. An algorithm selects which activity is recorded, and administrator access is excluded, so heatmap totals may be lower than site visit counts. Use the maps to review behavior trends rather than count every visit.

Coverage, privacy and support

• Analyze pages and page views without limits.
• Use the add-on within WordPress without a separate heatmap service account.
• The plugin does not use cookies, track users, send recorded data to an external server, or record personally identifiable data, including IP addresses.
• Premium includes priority email support and requires a monthly or annual license.

Collect and review activity

Install and activate the plugin, then allow visitor activity to accumulate. Depending on website traffic, data may take a few hours to two days to build up. The plugin sends recorded activity through Ajax as needed. Reload the dashboard screen to see collected data; it is not displayed automatically in real time.

High accuracy is recommended for an accurate heatmap. If recording is insufficient, try Standard. Switching to High accuracy deletes previous standard data. Selecting Standard starts recording at that setting from then on.

Heatmap data is associated with the page URL. If you change a permalink or post slug, the new address is treated as a separate page. For websites that switch page layouts by User-Agent instead of using responsive styling, view the mobile heatmap from a mobile device.

Cache compatibility and missing data

Aurora Heatmap can be used with WP Rocket, W3 Total Cache and WP Super Cache. If a cache plugin interferes with measurement, turn off JavaScript-related optimization or exclude jQuery and the Aurora Heatmap measurement script, reporter.js, from optimization. If no data appears, clear the cache and check that users are reaching the site. Extremely low traffic may result in little or no recorded activity.