Campaigns tied to WooCommerce activity

FunnelKit Automations Pro extends FunnelKit Automations in WordPress and WooCommerce with CRM-style contact management, audience segmentation, broadcasts, and expanded workflow tools. Use it for welcome messages, abandoned cart follow-ups, post-purchase education, product recommendations, win-back campaigns, and purchase anniversaries. Anniversary campaigns can send a WooCommerce coupon at six months or one year.

Pro includes a library of 20+ prebuilt automations that you can import and personalize. Recipes cover campaigns such as cart recovery, post-purchase sequences, subscription follow-ups, and win-back messages.

Build or adapt a workflow

To make an automation from scratch, choose a trigger, add a condition if needed, select an action, and configure any delays. The Canvas interface shows the workflow as you arrange it. Pro also shows individual contact journeys and detailed analytics; the builder can display email open and click-through data.

Conditions can check cart contents or value, order totals, products purchased, coupons, contact fields, location, average order value, email engagement, and saved audiences. Pro actions include sending email, SMS, or a message to a channel or visitor; creating contacts; changing contact status; updating fields; managing tags and lists; adding notes; creating or deleting coupons; changing subscription status; updating membership plans; and ending an automation.

Advanced controls include delays based on a contact's timezone or a specific time and day, goals that stop later messages when reached, jumps between workflow steps, and exits for contacts that do not meet a condition.

Manage contact entries and audiences

Contact profiles can display recent email engagement, total spend, order count, average order value, and last order date. You can tag contacts, add them to lists or sequences, update custom fields, and connect forms. Segment audiences using details such as location, purchased products, order values, coupons, customer spend, email engagement, and WordPress user status. The product information describes contact counts as uncapped.

Prepare emails and broadcasts

The drag-and-drop visual email builder lets you customize WooCommerce templates, including order confirmation, login details, and delivery completed emails. Design broadcast campaigns and newsletters for selected audiences, send or schedule them, and save email designs as reusable templates. Pro also supports email A/B tests with variations such as subject lines and preview text.

Dynamic coupon actions let you set a discount amount, expiry, code prefix, and free shipping, then personalize coupon codes with merge tags. You can include the generated code in an email.

Connect WordPress tools and email delivery

Documented WordPress integrations include LearnDash, WishList Member, and Affiliate WP. Connections through Zapier, Integromat, Pabbly, and Integrately can link the website with other services. For email delivery, connect WordPress to an SMTP service such as SendGrid, Mailgun, or Amazon SES.

Install and start an automation

Install and activate FunnelKit Automations in WordPress, then open FunnelKit Automations > Automations. Import a recipe and customize it, or create a workflow from scratch by choosing a trigger, adding an optional condition, and selecting an action. Use the Canvas to review the sequence, then check its audience rules and messages. The Lite version includes core welcome, abandoned-cart, and post-purchase automations; Pro adds the contact management, advanced workflow tools, broadcasts, and integrations described here.