Lasso is a paid WordPress edition for publishers who use affiliate links in reviews, comparisons, guides, and other content. It extends a central link library with deeper reporting, link monitoring, and richer product display layouts. Existing links and displays carry over when moving from Lasso Lite.

Keep destinations editable

Add an offer URL to the dashboard and use a cloaked site path such as /go/your-slug/ in a post or page. The dashboard entry handles the destination behind that path. If a merchant changes an offer, tracking URL, or product destination, update the entry once to keep its placements current. Each cloaked link also stores a basic click count; Lasso adds deeper reporting for reviewing link activity.

Choose a product presentation

A product display can include an image, title, price, badge, and buttons. Add one to a review, roundup, buying guide, or recommendation page with the Lasso block or shortcode. The paid edition includes richer layouts for product sections. Lasso works with the Block Editor and Classic Editor.

Sort or import your link library

Use groups to organize links by niche, merchant, or campaign. You can import links from Pretty Links, ThirstyAffiliates, Easy Affiliate Links, AAWP, EasyAzon, AmaLinks Pro, Earnist, and Affiliate URLs. Link monitoring supports ongoing maintenance across links used throughout your website.

Set up the process

1. Install and activate Lasso in WordPress.
2. Add affiliate links in the dashboard, or import a supported existing library.
3. Choose recognizable slugs and organize links into groups.
4. Insert managed links or product displays into posts and pages with the block or shortcode.
5. Connect Amazon credentials only if you want optional Amazon product details to help fill display information.
6. Review link reports and monitoring as offers or articles change.