Build forms and choose where they appear

MailOptin Premium and Pro are paid WordPress editions for creating opt-in campaigns, user registration forms, and email newsletters. A drag-and-drop builder lets you design forms and newsletter templates. Display opt-ins as lightbox or modal popups, before or after posts, in notification bars, slide-ins, scroll boxes, sidebar widgets, or embedded placements. Calls to action pair a targeted message with a button.

Page-level targeting shows an opt-in or signup form on selected posts and pages. Premium adds campaign display rules and triggers, including page views, time on website, scroll depth, clicks, exit intent, referral source, device type, and WooCommerce activity. Store conditions include products in the cart, purchase history, cart item count or total, and customer spend.

Control signups and campaign behavior

After a conversion, a form can close, close and reload the page, or redirect to a custom URL. Premium adds settings to execute JavaScript or pass lead data to a redirect URL. It also adds reCAPTCHA and Cloudflare Turnstile protection alongside the honeypot protection used by the add-on. MailOptin describes its opt-in forms as GDPR-compliant.

Other Premium tools include A/B testing for opt-in campaigns, content locking that asks users for an email address before showing the full article, scheduled campaign dates, custom fields, analytics, and CSS customization. Forms can also use built-in display effects and sounds. Shortcodes and template tags let you place campaigns in posts, pages, or theme locations.

Send post updates and email campaigns

Automated new-post notifications turn published WordPress content into email newsletters. You can limit messages to selected categories or tags and choose registered users, users with specific roles, or connected audiences. Email Digest can collect posts into daily, weekly, or monthly newsletters. Broadcasts send one-off emails to registered users. Newsletter timing can be immediate or scheduled for a later interval after publication.

MailOptin integrates with email marketing services and CRMs, including Mailchimp, Constant Contact, Campaign Monitor, AWeber, Kit, ActiveCampaign, Brevo, HubSpot, Klaviyo, MailerLite, SendGrid, and others. Integrations also connect supported form extensions such as Gravity Forms, Contact Form 7, WPForms, Fluent Forms, and Elementor forms with email services and CRMs.

Reach connected audiences

The Pro version supports messaging audiences connected through services such as MemberPress, LearnDash, Tutor LMS, Paid Memberships Pro, Restrict Content Pro, LifterLMS, Easy Digital Downloads, WooCommerce, WooCommerce Subscriptions, WooCommerce Memberships, and GiveWP. Depending on the connected service and edition, campaigns can reach members, students, customers, subscribers, or donors. MailOptin can also sync supported users and customers to an email list or offer subscription during registration, checkout, course enrollment, membership signup, or donation.

Additional signup options include subscribing users after WordPress registration or comment submission, sending an autoresponder after signup, and receiving an email notification when a conversion occurs. MailOptin can store lead details such as the referral source, conversion time, and form location.

Set up a process

Install MailOptin on a WordPress website and select the Premium or Pro edition. Use the builder to make an opt-in, registration form, popup, or newsletter. Choose its display location and page targeting, connect the relevant email service or WordPress audience, configure conversion actions, then set up post notifications, digests, or broadcasts as needed.