Product fields by HubSpot plan

MWB HubSpot for WooCommerce connects a WooCommerce store with HubSpot and can sync historical and new store data. The HubSpot plan determines which product details are included:

• HubSpot Free: product name, product image, product price, and product description.
• Marketing Professional or Enterprise: those four fields, plus product SKU and product image URL.

This plan difference applies to product synchronization. The integration also syncs WooCommerce customer, prospect, and order information with HubSpot CRM.

Contact records and customer segments

Contact timelines can display activities, orders, transactional information, abandoned-cart details, website activity, and email interactions. Teams can create segmented lists for leads, clients, and abandoned carts using recorded details such as products purchased or viewed, website activity, and order value.

Abandoned carts and order stages

The integration can identify contacts who added products to their carts but did not complete checkout, and show which products were abandoned. Teams can send follow-up emails to remind those customers to complete their purchase.

WooCommerce order statuses can be mapped to deal stages in a selected HubSpot pipeline. Configure the mapping during extension setup or afterward.

Marketing and reporting processes

With the integration, HubSpot can be used to create and send responsive emails, create marketing automation workflows, and create advertising campaigns on Facebook, Instagram, LinkedIn, and Google. Reports can help teams review customers and orders and track store growth.

The sync log records API activity, including lists created, workflows built, and errors, so teams can review synchronization activity.

Setup

Install MWB HubSpot for WooCommerce in WordPress, connect the store with HubSpot, and configure synchronization options. Select a CRM pipeline if needed, map WooCommerce order statuses to deal stages, and review sync logs. With Marketing Professional or Enterprise, product synchronization also includes SKU and image URL data.