Pixel Cat Premium is the paid edition of Pixel Cat for WordPress sites using Facebook Pixel, Conversions API, or Google Analytics Pixel. It includes the Standard Events supported by the base add-on and adds Custom Events and Dynamic Events. A visual builder lets you set up Facebook Pixel event rules and parameters without custom code.

Choose what triggers an event

Custom Events describe website activity in more detail when a Standard Event does not fit. Dynamic Events can trigger after a chosen amount of time or when a visitor clicks a selected link or button. A time delay can keep an event from firing for visitors who leave before that interval.

Event rules determine which tracking events fire. Custom Audience conditions group visitors by activity, such as pages, posts, categories, and tags they view, or links and buttons they use.

Add context to event data

Events can include the HTTP referrer, post categories, post tags, and Google Analytics UTM tags. Supported conversion events can also send price and currency, giving campaign reports the amount and currency tied to an action.

Track shop activity

For WooCommerce, Pixel Cat Premium supports Facebook Pixel event tracking and a product feed for creating Dynamic Product Ads and Custom Audiences around product activity. Easy Digital Downloads has one-click Facebook Pixel setup, event tracking, and product feed support for retargeting prospects and tracking sales-related activity.

Configure Pixel Cat in WordPress

Install the extension, open Pixel Cat options, and connect the relevant pixel or analytics service. Use the visual builder to make Standard, Custom, or Dynamic Events and select their behavior, audience conditions, and parameters. Configure the available WooCommerce or Easy Digital Downloads integration for a store.

You can also conceal Facebook Pixel tracking from logged-in users, including selected WordPress roles such as administrators, editors, and contributors.