Use Pixel Tag Manager for WooCommerce Pro to route WooCommerce events through Google Tag Manager to selected analytics and advertising platforms. Add Pixel IDs in the settings, enable the integrations you need, and use the tooltips for help finding IDs. You can enable or disable individual pixels without coding.

The free feature set includes basic page view and purchase tracking for supported pixels, standard event tracking and the GrowInsights360 GA4 Dashboard Lite. Pro adds the advanced tracking and reporting settings described below.

Track activity from product view to purchase

Google Tag Manager can capture page views, product views, product list views, item selections, add-to-cart actions from product and listing pages, cart removals, checkout initiation and checkout steps, and purchases or order conversions, including Thank You page visits. Customer search and other custom events are available where the selected pixel supports them.

For Google Analytics 4 (GA4), Pro includes enhanced eCommerce and form submission tracking. Configure the Google Tag for GA4, Google Ads, or both.

Choose platform-specific conversion options

• Google Ads: Conversion tracking, enhanced conversion tracking, form conversion tracking and dynamic remarketing.
• Meta: Meta Pixel with Facebook Conversion API and advanced matching.
• TikTok: TikTok Pixel with Conversion API, advanced matching and ROAS tracking for TikTok Ads.
• Pinterest: Pinterest Pixel with Conversion API and advanced matching.
• Microsoft Advertising: Microsoft Ads, also known as Bing Ads, with dynamic remarketing and advanced matching.
• Twitter and Snapchat: Pixels with advanced tracking options. Advanced matching is also supported for Twitter.

Advanced matching is available across Facebook, TikTok, Twitter, Bing and Pinterest. Conversion API logs let you review server-side activity for supported platforms, while granular purchase event controls let you configure how purchase tracking is handled.

Review shop activity and purchase journeys

GrowInsights360 provides GA4 reporting, including purchase journey dimensions for country, device category, language, city and browser. Reports can compare metrics with previous periods and use preset or custom date ranges. Table data can be downloaded as CSV or PDF.

Connect consent settings

The Axeptio integration works with Google Consent Mode v2 to help manage cookie consent banners without coding.

Install and configure

1. Upload the extension to /wp-content/extensions.
2. Activate it through the WordPress Plugins menu.
3. Open Pixel Tag Manager and choose Pixels Settings.
4. Add the relevant Pixel IDs and configure the integrations and tracking options you need.