PopupKit Pro is a WordPress popup builder for creating offers, newsletter signups, videos, surveys, feedback requests, social prompts, and other site messages. Each campaign combines its content and layout with audience rules, a trigger, display frequency, and appearance settings.

Build a campaign with Gutenberg

Start with a blank canvas in the drag-and-drop editor or adapt a ready-made template or recipe. Blocks include containers, forms, countdown timers, headings, advanced paragraphs and pictures, icons, and buttons. Gutenberg content can also support video and dual-button layouts. Templates cover video, exit-intent, lead-generation, lightbox, gamified, countdown, floating-bar, slide-in, full-screen, selector-click, inline, WooCommerce, and mobile popups. Import a layout, replace its content, and adjust its settings.

Set the audience, trigger, and frequency

Choose whether a campaign appears to new visitors, returning visitors, or everyone. Apply multiple include or exclude conditions across the site, or target specific pages, posts, and archives. Page-level rules can also target product pages and checkout. Cookie values can determine whether a popup appears, while device settings can limit a campaign to mobile, desktop, or tablet visitors. Geolocation rules can target a country, city, or region; IP addresses and ranges can be blocked.

Triggers include page load, user inactivity, a scroll threshold, exit intent, and clicks on a selected element. Set frequency to once per day, every visit, every session, once every few days, or once every few visits. Campaign scheduling can use the website's server time zone or a visitor's local time.

Choose a format and style

Place inline campaigns within content or use floating bars at the top or bottom of a site. Slide-ins, lightboxes, and full-screen popups provide other display formats. Customize the overlay, popup container, and close button, then pick a revealing effect such as fading, zooming, bouncing, sliding, or rotating.

Gamified layouts include Spin-to-Win and Try Your Luck experiences, with controls for prizes and winning chances. Multi-step popups guide visitors through sequential screens, such as a question followed by an email request and an offer. Countdown timer blocks include Circle, Box, Flip, Linear, and Crest styles, with an option to display an expiry message when the timer ends.

Review campaign activity

Integrated analytics report views, clicks, conversions, and conversion rate for each campaign. Filter results by date range, device, browser, location, and traffic source. Reports can display real-time activity and drop-offs, be exported, and help compare campaigns. PopupKit also works with A/B testing to compare popup designs.

Install and publish

The Gutenberg block editor must be installed and enabled. In the WordPress dashboard, open Plugins, choose Add New, search for PopupKit, then install and activate it. In the campaign builder, select a template or blank canvas, add blocks, configure the trigger and display conditions, set frequency and appearance, and publish when the campaign is ready.