Set product visibility by customer role

Product Visibility by User Role for WooCommerce Pro lets store administrators control how products appear to customers according to their user roles. Include or exclude roles in a visibility rule, then choose the outcome for restricted products: hide them from shop and search results, leave them visible but non-purchasable, or hide them completely.

Apply rules to a product or a group

Set visibility on individual products when each item needs its own treatment. Pro also includes bulk settings for multiple products, product categories, and product tags, so one rule can cover a group in the catalog.

• Choose included or excluded user roles
• Hide products from shop and search results, make them non-purchasable, or hide them completely
• Apply bulk visibility settings to products, categories, or tags

What else can follow the role rules?

Separate settings let administrators hide menu entries and product terms. Use these controls when store navigation or taxonomy should reflect the products available to a customer role.

Choose a destination for unavailable content

Choose a custom redirect page for requests to invisible products. The selected page can replace the default 404 destination.

Set up the visibility rules

1. Install the add-on alongside WooCommerce and activate it.
2. Review which user roles each rule should include or exclude.
3. Choose whether restricted products should be hidden from shop and search results, made non-purchasable, or hidden completely.
4. Set rules on individual products or use bulk settings for products, categories, or tags.
5. Configure menu item and product term visibility if the store's navigation also needs role-based control.
6. Set a custom redirect page where required.

In WordPress, open WooCommerce > Settings > Product Visibility to configure the options. Start with a small group of products or a category to check the intended customer experience, then extend the rules across the catalog with bulk settings.