Schema Pro adds advanced structured data options for WordPress pages and site information. Choose a schema type that matches the content, then enter details such as an author, publication date, price, event venue or business contact information. Search engines decide whether and how to use markup in results; it does not guarantee a rich result or higher rankings.

Schema for individual pages

Page-level settings cover publishing, education, commerce, events and media:

• Article: Add author, publisher and publication date details.
• Book: Describe a title, author and ISBN.
• Course: Include a provider, description and ratings.
• Event: Add dates, venue and ticket information.
• FAQ and How-To: Mark up questions and answers or step-by-step instructions, including images and videos. These markup types do not guarantee enhanced search listings; Google no longer displays FAQ or How-To rich results.
• Product: Provide details such as price, availability, brand and ratings.
• Service: Describe services, providers and pricing information.
• Software Application: Include pricing, ratings and download information.
• Video Object and WebPage: Add video details such as thumbnails and duration, or define a page type, author and publisher.

Other available types include Dataset, Discussion Forum, Image License, Job Posting, Local Business, Movie Carousel, Person, Podcast, Profile Page, Q&A Page, Recipe, Review and Vehicle Listing. Custom Markup Schema lets you add custom JSON-LD when a predefined type does not fit the content.

Schema for website information

Site-wide options include About Page, Breadcrumb, Contact Page, Organization, Person, Site Navigation and Sitelinks Search Box. Organization schema can describe a company name, logo and social profiles. Contact Page schema can describe business contact details.

Set up schema in WordPress

Install and activate All In One Schema Rich Snippets on the WordPress site, then upgrade to Schema Pro for the advanced types and options. In the editor, choose a content type and fill in the relevant details. Match the type to the page: for example, use Article or Book for editorial content, Product or Service for commercial pages, Event or Course for scheduled or educational offerings, and Local Business or Organization for business information. Use custom JSON-LD when a predefined option does not fit.