Structured data for WordPress

Schema & Structured Data for WP & AMP Pro adds Schema.org markup to WordPress content. It supports JSON-LD and more than 35 schema types for content such as articles, products, businesses, events, recipes, reviews, and videos.

Types, templates, and Gutenberg blocks

Available types include Blog Posting, News Article, Local Business, WebPage, Article, Recipe, Product, VideoObject, Course, QAPage, Review, Event, JobPosting, Service, Trip, SoftwareApplication, MobileApplication, and Person.

Schema Templates let you define a set of markup and reuse it with the main schema types. Schema Type Blocks in Gutenberg add JSON schema markup automatically as you create content with blocks.

Control where schema appears

Conditional Display Fields let you include or exclude posts, pages, post types, taxonomies, and other content. Knowledge Base Support recognizes content based on an organization or person through the data type option. Unlimited Custom Post Types provide more control over how Rich Snippets data is represented in Google Search Console.

Reviews, imports, and compatibility

The Review Module makes rating boxes with pros and cons and adds schema markup. Pro features also include Google business reviews with markup and review fetching from more than 75 platforms.

You can import data from other schema plugins, including SEO Pressor, WP SEO Schema, and Schema Plugin. Schema support is also provided for kk Star Ratings, WP-PostRatings, bbPress, Easy Liveblogs, wpForo, RealtyPress Premium, Discount Rules, WP Job Board Pro, and EventPrime.

Output settings and AMP

For AMP workflows, the extension supports AMP for WP and AMP by Automattic. Advanced output options include defragmenting markup, adding it in the footer, Pretty Print, and MicroData Cleanup. Other functions include archive page listings, breadcrumbs, comments and post comments, a setup wizard, and a minimal-options approach.

Install and configure

1. Install and activate the extension in WordPress.
2. Go to Dashboard > Structured data > Settings and configure the default settings.
3. Return to Structured Data, choose Add New, and add the schema data you need.
4. Choose suitable schema types, then set up any templates or conditional fields and review the output settings.
5. If the site uses AMP for WP or AMP by Automattic, configure the corresponding compatibility options.

When migrating from another schema plugin, use the import capability before checking representative pages.