Ask visitors about their experience

Analytics show what visitors do on a site. UserFeedback Pro lets you ask respondents why they acted and what they think about products, posts, features, branding, or the overall experience. Their answers can inform product ideas, content requests, brand memorability, and feedback after a purchase.

For self-hosted WordPress sites and paid WordPress.com Pro accounts, setup requires no coding. Install the plugin, choose a survey template, write your questions, configure targeting, then display the survey widget automatically. You can also use a shortcode to embed a survey on a page or in a pop-up.

Build surveys for various questions

Create unlimited surveys with unlimited questions in each. Start with one of more than 20 templates, including Net Promoter Score (NPS) surveys, or make a custom poll. Question formats include ratings, scales, star ratings, checkboxes, radio buttons, text boxes, open feedback, dates, pictures, and icons.

Add a comment box after a question to ask why someone chose a particular answer. This gives a rating or selection more context.

Set where and when surveys appear

Page targeting can show a survey across your site or on selected pages. Device targeting lets you choose mobile, desktop, or tablet visitors. You can also use conditional logic to show surveys to people who have not completed a specific survey, schedule them for particular dates or times, restrict them to a country, or use cookie and URL based targeting.

Review responses and follow up

The WordPress Dashboard reports show feedback and results in real time. NPS reports group responses as passives, promoters, and detractors. Heatmaps show where visitors click and focus, with device and UTM filtering.

Instant notifications send survey responses to your team for follow-up. Export results as CSV for offline analysis, or use AI summaries to turn verbatim feedback into actionable insights. The extension also integrates with Google Analytics and MonsterInsights to segment survey takers.