Set WooCommerce prices and product presentation for different customer groups. Pricing rules determine what selected customers pay; catalog settings control whether they see prices and which purchasing action is available.

Pricing rules and product coverage

Apply a fixed amount or percentage adjustment to the regular price or a role-based price. Sale-price controls can apply a discount or markup only to the sale price.

• Set prices for selected WooCommerce or WordPress visitor roles, product categories, wholesale customers, or individual WooCommerce users.
• Add or remove WooCommerce and WordPress user roles. Roles created through the plugin are limited to the plugin.
• Premium pricing functions support simple, variable, and grouped products. Set role-based prices on the product pages for simple and variable products, with additional individual product customization settings.

Catalog settings and quote requests

For guests or selected roles, remove the Add-to-Cart button, replace it with a custom button, or conceal product prices. A custom button can link to another website when a product is sold through a third-party or affiliate destination.

Request a Quote is supported for simple, variable, and grouped products, allowing a quote-oriented purchasing workflow. You can also hide individual products from selected user roles.

Tax and language support

Premium functions include Role-Based WooCommerce Sales Tax options and WPML support.

Installation and setup

Install and activate the Premium plugin on a WordPress site using WooCommerce. Create or choose the relevant user roles, then configure pricing rules, catalog settings, product visibility, buttons, and quote options. Review individual product settings where needed, then test the store as a guest and each relevant user role before publishing the configuration.

The Premium edition includes compatibility updates, bug fixes, and Premium support.