Turn visitor actions into analytics events

WP Google Analytics Events Pro records website interactions as Google Analytics events. Configure common actions without writing JavaScript for each one, then use the event data to set goals, compare calls to action or see how many users reach the end of an article.

Documented tracking examples include in-page navigation, contact form submissions, email and telephone links, PDF downloads, banners, video interactions and scrolling. For example, a scroll event can record when someone reaches a pricing table.

Pro tracking options

• One-click link tracking: Track links without elaborate custom code for each one.
• Placeholders: Enrich event data with additional information.
• Media tracking: Track self-hosted audio and video, plus interactions with YouTube and Vimeo videos.
• Team permissions: Manage plugin access with permissions suited to collaborative administration.
• Pro support: Access the Pro support team.

How events reach analytics

The plugin works with Google Tag Manager through the data layer. This can extend the interaction tracking available beyond Google Tag Manager's default options.

The documented reporting flow uses the Google Analytics real-time dashboard to view events, where activity may appear almost immediately. The full report is listed under Behavior and Events; activity can take up to 24 hours to appear there.

Set up click and scroll tracking

Install and activate the plugin, then open the WP Google Analytics Settings page. Enter your Google Analytics account identifier, add scroll tracking and create the click or scroll events you want to measure. Choose the available tracking options that fit your website, including advanced mode, media, email, telephone and PDF downloads.

If you use Google Tag Manager, follow the data layer setup guidance and verify the events in Google Analytics. The documentation covers basic configuration, click and scroll tracking, advanced mode, media, email and telephone links, PDF downloads and Google Tag Manager.

Compatibility

WP Google Analytics Events is not compatible with Google Analytics GA4. The available plugin listing also warns that WP Google Analytics Events has not been tested with the latest three major WordPress releases and may have compatibility issues with recent versions.