Read traffic and content reports in WordPress

WP Statistics Premium brings analytics reports into the WordPress dashboard. Visit data is created and stored in the WordPress database, so you can review site activity without an external analytics account. Tracking is cookie-less, and personally identifiable information is not stored by default. WP Statistics describes its default setup as GDPR, CCPA, PECR, and cookie compliant; privacy settings can be customized for different requirements.

The dashboard is intended for site owners, bloggers, marketers, and analysts. Start with an overview of popular posts and pages, then open detailed reports as questions arise. No coding or technical knowledge is required to install or use the plugin.

Reports for visitors, pages, and sources

• Compare performance by content and category, and review bounce rates across the website or for individual entry pages. A bounce is a visit with one page view; a visit is counted for one visitor on one day.
• Examine referred visitors, referrers, search engines, social media, and source categories, including organic and paid search and social traffic.
• Review author performance, geographic reports for countries and regions, and device details such as browsers, operating systems, categories, and models.
• Monitor online customers in real time and use the customized overview to see popular posts and pages.

Campaigns, goals, and extended tracking

URL parameter tracking, including UTM parameters, helps connect visits with tagged campaigns. Marketing Campaign Analytics reports which campaigns drive visitors, and the built-in UTM Link Builder can generate and validate campaign URLs in the dashboard. Google Search Console Integration reports impressions, clicks, and queries. Custom Event Tracking lets you make goals based on clicks, pageviews, or events and monitor conversions.

Data Plus extends tracking from standard Posts and Pages to custom post types and custom taxonomies. It also works with outbound link clicks, downloads, individual author performance, and detailed analytics for each country. These reports help connect site activity with the content and resources visitors use.

Privacy and administration settings

Controls include data export and deletion, a privacy audit tool, enhanced IP hashing with a random daily salt, and Do Not Track support. WP Consent API integration works with consent extensions such as Complianz and Cookiebot. Administrators can apply filters and exceptions by visitor role, IP, country, URL, and other criteria.

Email reports have customizable content, and role-based access controls determine who can view analytics or change settings. Optimization settings let administrators configure data handling for high-traffic websites.

Choose the reporting utilities you need

Install WP Statistics in WordPress, open it from the dashboard, and configure privacy, access, filtering, and report settings. Add campaign, Search Console, event, or Data Plus capabilities when those reporting needs arise. Premium add-ons include Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, and Marketing.