Manage WooCommerce tracking and product data

Conversios brings analytics, advertising pixels, product feeds, and reporting together in a WordPress dashboard. It connects WooCommerce events with GA4, Google Ads, Microsoft Ads, Meta, TikTok, and Snapchat, and syncs product data to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok Catalog. Feed updates cover prices, availability, and product variants.

A no-code setup wizard connects supported accounts and pixels. The plugin tracks more than 15 GA4 ecommerce and engagement events, including purchases, refunds, product views, cart actions, checkout steps, scroll depth, form submissions, sign-ups, logins, and file downloads.

Pro tracking and recovery

Pro adds Google Ads purchase conversion tracking, the remarketing tag, and Dynamic Remarketing. Dynamic Remarketing sends product identifiers and page types used for personalized product ads. Pro also supports server-side GA4 events, Google Ads Enhanced Conversions, and Meta, TikTok, and Snapchat Conversion APIs. Sending events from the server can help capture conversions when browser tracking is affected by Safari, iOS restrictions, or ad blockers.

The Order Recovery Engine can recover untracked conversions in GA4, Google Ads, and Meta, helping compare platform reports with WooCommerce orders.

Google Gemini shopping requirements

Universal Commerce Protocol is available in Pro for stores using Google shopping experiences. It lets WooCommerce products become discoverable and purchasable inside Google Gemini shopping experiences through Google Merchant Center, with server-side purchase tracking. This capability requires an approved Google Merchant Center account.

Reports and setup conditions

Pro reports include GA4 ecommerce funnels, Google Ads conversions, Meta Ads conversions, and white-label PDF reports. Purchase tracking through a payment gateway depends on customers returning to the WooCommerce Order Received or Thank You page after payment. Server-side tracking may help recover some offsite gateway cases.

Conversios supports Google Consent Mode v2 through a compatible consent management platform. The plugin does not provide a consent banner. It also supports WooCommerce High-Performance Order Storage, WordPress Multisite, WPML, and Polylang.

1. Install and activate Conversios on the WooCommerce store.
2. Open the no-code setup wizard and connect the required analytics, advertising, catalog, and pixel accounts.
3. Configure Google Ads tracking, server-side events, reporting, and Universal Commerce Protocol where applicable.
4. Review product feed synchronization and validate tracking against WooCommerce orders.
5. Use the WordPress dashboard to monitor ecommerce funnels, conversions, reports, and recovered events.