Goal Tracker for Google Analytics GA4 Pro lets you select WordPress interactions and send event data to Google Analytics 4 through a guided interface, without writing custom tracking code. Configure the events in the add-on, then review the resulting data in GA4.

Selected interactions become GA4 events

• Links: Track internal and external links, with a dedicated event for email links.
• Clicks: Record clicks on selected elements, such as a call-to-action button or contact form submit button.
• Visibility: Fire an event when an element comes into view, such as an advertisement, call-to-action, or pricing table.
• Recommended events: Use the interface to configure GA4 recommended events without writing event code manually. This can help when adapting tracking after a move from Universal Analytics.

The plugin can work alongside a website's existing Google Tag Manager setup.

Pro adds commerce, visitor, and media tracking

• Track WooCommerce activity and user-related interactions.
• Use placeholders to add contextual values to event data.
• Track audio and video hosted on your website, with support for YouTube and Vimeo videos.
• Track Contact Form 7 submissions.
• Set plugin management permissions for team workflows.
• Access the Pro support team.

Configure tracking, then review the events

Install and activate the plugin on your WordPress website. In its interface, select the interactions or media to measure and configure the related event options. Review your selections, then check Google Analytics 4 for the resulting event data. Documentation and Pro support are available for setup questions.