HT Easy GA4 Pro connects a WordPress site with Google Analytics 4 (GA4) and brings tracking controls and reports into the WordPress dashboard. Connect manually with a GA4 measurement ID or use Google login to access an account’s property and measurement ID.

Connect GA4 and check your setup

The GA4 Inspector Tool opens a real-time debug panel to help verify the implementation. It can show which measurement IDs are present, check whether the Google Analytics gtag script has loaded, and check whether the dataLayer is present and working.

Review traffic and live activity

Standard reports cover sessions, page views, bounce rate, top pages, top referrers, top countries, user types, and device types. Choose a custom reporting period and compare it with a previous period to review changes in traffic and engagement.

Real-time reports show page views per minute, active users, top pages, top events, top countries, and device types.

Follow WooCommerce activity

WooCommerce reports cover transactions, average and total purchase revenue, products viewed, products added to the cart, products checked out, purchase quantity, and top products, brands, and sources. E-commerce event reports include view product, view category, add to cart, and initiate checkout, so you can review activity from product discovery through checkout.

Purchase event tracking records WooCommerce transactions in GA4. Google Ads conversion tracking can track WooCommerce purchase conversions in Google Ads. Advanced conversion events cover add to cart, begin checkout, view product, and view category.

Configure events and media tracking

Create custom events with dynamic parameters and presets to track actions that matter to your site. Configure event names, parameters, and trigger conditions using CSS selectors, with simple or advanced parameter options and static or dynamic values.

Video and audio event reporting covers Vimeo video engagement, self-hosted video engagement, and self-hosted audio engagement.

Send events through the Measurement Protocol

Server-side event tracking sends GA4 events through the Measurement Protocol. It is designed to capture events that browser-based ad blockers or privacy extensions may block. Client ID and session ID support helps maintain user session continuity. Enable the feature in the extension settings and provide a Measurement Protocol API secret.

Choose who is included in tracking

The extension includes a GDPR cookie notice and an option to exclude administrators from tracking. Pro also lets you exclude custom WordPress user roles from analytics collection.

Install and configure the plugin

1. Install and activate HT Easy GA4 Pro in WordPress.
2. Connect the site with a GA4 measurement ID or Google login.
3. Review tracking settings and select relevant reports and events.
4. Configure WooCommerce or Google Ads functions where applicable.
5. For server-side event tracking, enter the Measurement Protocol API secret, then use the GA4 Inspector Tool to verify the implementation.