How IDX listings connect to your WordPress site

Optima Express Premium + CRM combines IDX property search with lead capture, market reports, follow-up and real estate CRM tools. IDX listings appear directly on your site’s domain without framing, wrappers or subdomains. Provided IDX pages inherit your WordPress theme’s styling, and styling settings let you adjust photos, maps, colors and lead capture. Custom CSS allows further styling.

Saved searches give users a way to follow properties

With Premium Search, visitors can search locations by name or draw custom areas on a map. They can register to save searches and favorite listings, then receive branded listing alert emails about active and sold listings. Agents can create any number of Markets, which are saved searches for chosen locations and criteria. Each Market can show an up-to-date listing gallery. Widgets and shortcodes let you add search settings, galleries and lead capture forms to other pages.

MarketBoost reports summarize activity in chosen areas

MarketBoost offers automated website and email reports for selected markets. Reports cover sold, active and open homes, along with figures for prices, inventory and timing. Email report campaigns can bring in subscribers and keep them updated on their chosen markets.

CRM tools organize leads and follow-up

The optional real estate CRM includes automated text and email campaigns, lead ratings, task management and calendar synchronization. The Premium + CRM plan automatically imports leads from more than 30 online services, including Trulia and Zillow. You can assign imported leads to follow-up email campaigns based on their source, so they enter the relevant text and email drip campaigns. Optima Leads, the companion app for agent account plans, keeps lead details and property interests available on a mobile device. Integrations can also connect the account with other online apps and services.

MLS approval determines access to live listings

Optima Express requires registration before it works. Install and activate the extension in WordPress, then open its Registration section to enter a code for an existing paid account or purchase an account for your MLS. The IDX Control Panel provides property search settings, personal listings and lead management. Live MLS listings require an active real estate professional membership in a supported MLS. The provider supplies the required licensing steps and documents and submits completed paperwork to the MLS. While approval is pending, you can test the extension with demo IDX listing data. Service for additional MLSs may cost extra.