Mailchimp for WordPress Premium supports two workflows: sending newsletter sign-ups from WordPress to Mailchimp, and sending WooCommerce order data so store owners can view subscriber purchases and email campaign revenue.

Sign-up forms and integrations

Create accessible, mobile-optimized forms with control over their fields and native HTML, or connect Mailchimp to an existing form or website interaction. Supported integrations include:

• WordPress comment and registration forms
• Contact Form 7, WooCommerce, Gravity Forms, Ninja Forms 3, and WPForms
• BuddyPress, MemberPress, Events Manager, and Easy Digital Downloads
• Give, UltimateMember, HTML Forms, and AffiliateWP

If the form or plugin you use is not listed, the custom integration feature may offer another way to connect it. Developers can use the PHP API to add subscribers to Mailchimp programmatically.

Show forms on a WordPress website

Add a form to a post or page with the [mc4wp_form] shortcode or Gutenberg block. For widget areas, use the Mailchimp for WordPress Form widget from the WordPress Widgets screen. Theme developers can display a form with the mc4wp_show_form() PHP function.

Related settings include Mailchimp Top Bar and Boxzilla Pop-ups, which provide additional ways to present sign-up opportunities when configured for the site.

WooCommerce orders and Mailchimp data

Connect a Mailchimp account and configure the Premium WooCommerce integration to send store orders to Mailchimp. Store owners can then see what each subscriber purchased and how much revenue email campaigns are generating. This includes purchase and campaign revenue visibility; it does not promise a particular marketing result.

Developer utilities

The extension has filter and action hooks for changing or extending its default behavior, along with example code snippets and a knowledge base for setup and development guidance.

Installation and connection

1. Install and activate Mailchimp for WordPress in WordPress.
2. Enter the Mailchimp account’s API key in the plugin options.
3. Open the forms settings, select at least one Mailchimp list, and add any desired fields.
4. Place the form using a shortcode, Gutenberg block, widget, theme function, or supported integration.
5. For a store, activate the Premium edition and configure the WooCommerce connection to send orders to Mailchimp.