Pixel Manager for WooCommerce Pro tracks shopping activity from product impressions and views through cart changes, checkout and purchases. Enter tracking IDs in the plugin settings to configure available connections without writing code. Events and the data sent with them depend on the platform and connection.

Which shopping events can you track?

Google Analytics 4 Enhanced E-Commerce can record shopping funnel events. Google Ads Dynamic Remarketing can build audiences from product interactions, while Cart Item Tracking can provide cart data to Smart Shopping and Performance Max campaigns. Meta remarketing events include ViewContent, AddToCart, InitiateCheckout and Purchase. The plugin also supports product-list impressions, product views, cart additions and removals, checkout steps, payment information and purchases across supported destinations.

Browser pixels and Pro server-side connections

Browser pixel options include Google Ads, Google Analytics 4 (GA4), Meta/Facebook, TikTok, Pinterest, Reddit, Snapchat, Microsoft Ads, OpenAI ads on ChatGPT and Hotjar. Pro includes server-side connections, including Conversion API connections for supported platforms and GA4 Measurement Protocol. Server-side events can complement browser pixels when browser tracking is limited.

Pro includes Advanced Matching, Enhanced Match and Enhanced Conversions where supported by the connection. For OpenAI ads on ChatGPT, Pro adds a server-side Conversions API connection and Advanced Matching alongside the browser pixel. Automatic Conversion Recovery checks for missed conversions nightly and sends eligible conversion data to supported advertising platforms within their attribution windows.

Other Pro capabilities include advanced order duplication prevention, Google Ads Conversion Adjustments for refund data, customer lifetime value on orders, and a subscription value multiplier that reports sign-ups at their expected lifetime value. The tracking library can also be deferred until the first interaction.

Payment flows, consent and administration

Payment gateway redirects, duplicate orders, AJAX product loading and infinite-scroll product lists have dedicated tracking support. The Payment Gateway Accuracy Report can help identify gateways associated with tracking drops. Filters let you refine tracking output, and tracking can be disabled for selected user roles such as staff or test accounts.

Google Consent Mode v2, Google TCF support, region-specific consent defaults and integrations with more than 15 consent management platforms help configure pixel behavior around user consent choices. The Nova administration interface includes a getting-started checklist. The Abilities API lets AI agents such as Claude and ChatGPT discover, read and safely update tracking settings.

Setup

Install the plugin in WordPress, open the WooCommerce Pixel Manager settings and enter the tracking IDs for the platforms you use. Configure consent management and review the event and filtering options. After setup, use the Payment Gateway Accuracy Report to check for tracking drops. Pro customers can configure the relevant server-side connections, matching options and Automatic Conversion Recovery.