PixelYourSite Professional extends WordPress tracking for sites that need more control over advertising events and commerce data. It works with PixelYourSite’s Meta Pixel and Conversion API, Google Analytics 4 (GA4), Google Tag Manager (GTM), and OpenAI Pixel and API capabilities. Professional adds Google Ads and TikTok tags, more event and parameter settings, conditional tag rules, and deeper store reporting.

Which event details can you capture?

Additional automated events and parameters can capture context such as the landing page, traffic source, and UTM data. When those events do not cover a measurement need, configure custom events for Meta, GA4, or GTM. Triggers can respond to link clicks, CSS selectors, page view counts, mouse overs, video views, email link clicks, post type, and other conditions.

Tracking can connect with popular form plugins, including Elementor forms. Customer data from forms and URLs can also be used to improve Event Match Quality for Meta API events.

How do tags work across platforms?

Configure multiple tags for a platform and apply conditional rules to control where each one fires. This lets website owners tailor tracking to different pages, content types, campaigns, or user actions. The Google Ads and TikTok tags extend a setup that may also include the core integrations.

What changes for WooCommerce and EDD?

Professional works with more complete purchase tracking and native reporting for WooCommerce and Easy Digital Downloads (EDD). In WooCommerce, product identifiers can use default IDs, SKUs, or Facebook for WooCommerce product IDs to keep catalog and tracking logic aligned. EDD websites can use expanded purchase tracking and customer data to improve Meta Event Match Quality on API events.

What should you configure before a campaign?

Install PixelYourSite in WordPress and enter the relevant platform details. Review the standard automated events, then add custom triggers, parameters, tags, and conditional rules as needed. Refine WooCommerce or EDD tracking after connecting the store or download workflow. Before publishing, review the events and reporting data to confirm tags fire in the intended locations.

Consent-related controls include Google Consent Mode for GA4 tags and a Meta Limited Data Use filter.