Pro WP Fusion connects WordPress with a CRM or marketing automation platform, linking user records with CRM contacts for account management and site access.

Choose how user records move

For new registrations, Pro WP Fusion can make a CRM contact, map WordPress user data to custom CRM fields, and apply tags. For an existing audience, import CRM contacts as WordPress users and generate passwords for them. You can also export WordPress users and their metadata to your CRM. Visitor activity tracking uses the connected CRM’s scripts when that CRM supports them.

Use CRM data to manage website access

Set content access rules with CRM tags or lists, and show or conceal content based on a user’s CRM data. You can show CRM contact data in WordPress as well. For membership websites, timers and logic in the CRM can manage drip-released content. CRM automations can trigger membership-level changes or course enrollments.

Connect supported WordPress extensions

The paid edition supports integrations with WooCommerce, LearnDash, Gravity Forms, Elementor, and more than 100 other popular WordPress extensions. These integrations connect supported plugin data and activity with CRM processes, including store purchases or course activity where supported.

Set up the connection

Install and activate Pro WP Fusion, select a CRM, enter its API credentials, and connect to verify the setup. Then pick synchronization options, map fields, and configure tags, lists, access rules, and relevant add-on integrations. Test registration, import, export, and access behavior before relying on the workflows for site visitors.