OptinMonster Pro adds advanced campaign options to the WordPress add-on, which connects to the OptinMonster service. An OptinMonster account is required to make and display campaigns. Use the builder for newsletter signups, lead forms, coupons, promotions and ecommerce messages without coding or design work.

Choose a format by placement

Lightbox popups put a signup or offer in a modal window. Floating bars sit at the top of a page for announcements, free-shipping notices or sale messages. Slide-in popups enter from the bottom of the screen and can display coupon codes, related posts or WooCommerce upsells. Fullscreen welcome mats put an offer in the visitor’s main view.

Inline signup forms fit within page content or at the beginning or end of a post. Sidebar forms offer another place to collect newsletter subscribers. For stores that want an interactive opt-in, spin-a-wheel campaigns use a coupon-wheel format. Mobile popups are also included.

Set campaign timing and display

Pro includes Exit-Intent, Campaign Scheduling and Countdown Timers. These utilities support campaigns triggered as a visitor is preparing to leave, scheduled for a date or time, or tied to a time-limited promotion. Display rules can also target pages, devices, referral sources, locations and visitor actions such as scrolling, clicking or inactivity.

Other campaign options include A/B testing and conversion analytics. The builder works with ecommerce messages such as WooCommerce cross-sells and upsells, coupons and free-shipping notices.

Connect forms to marketing tools

Native integrations include email marketing services, CRMs and ecommerce platforms such as MailChimp, HubSpot, ConvertKit, Klaviyo, Keap/Infusionsoft, ActiveCampaign, WooCommerce, Easy Digital Downloads, MemberPress and Google Analytics.

When a native connection does not fit your process, you can use an embedded form or connect a shortcode-based WordPress form such as WPForms, Gravity Forms, Formidable Forms, Ninja Forms or Contact Form 7. Webhooks, Zapier and Uncanny Automator provide additional ways to send lead information or connect automations.

Install and connect an account

Install the WordPress extension, then register for or connect an OptinMonster account. Create a campaign, pick its format, add a message or form, and select the available connection for your marketing workflow.

Account registration includes three campaigns and up to 500 campaign impression credits. When those credits are used, the account is upgraded so campaigns can continue to display. Upgrade preferences can be controlled within the account.