Product Feed for WooCommerce Pro turns store catalog information into files for marketplaces, shopping services, social catalogs, and advertising channels. Choose XML, CSV, XLSX, or TXT, then decide which products and fields belong in each feed.

Choose a format and destination

Prepare feeds for Google Merchant Center, Facebook, Instagram, TikTok Ads, Pinterest, Snapchat, Bing, Idealo, Pricespy, Skroutz, Shopzilla, and other supported channels. Separate feeds can serve different platforms or product groups.

Control which products appear

Advanced filters let you include or exclude products using category, price range, stock status, attributes, and other product criteria. You can apply different rules to product fields, such as selecting entries from chosen categories or excluding products that do not meet a price or stock condition.

Refresh feed data

The Pro version can update feeds dynamically when product prices, stock levels, or other product details change in WooCommerce. For scheduled refreshing, configure Server Cron as part of the store's maintenance workflow.

Use each channel's connection process

For Google Shopping, generate the Google product feed and upload it to Google Merchant Center separately; the plugin does not send it there directly from WooCommerce.

For Facebook, connect WooCommerce with Facebook Business Catalog Manager to synchronize products with a Facebook shop catalog. The catalog can also provide product data for Instagram, and synchronization can be used with Facebook dynamic ads. The plugin also supports feeds or connections for Pinterest, TikTok Ads, Snapchat, Bing, and other channels.

Install and generate a feed

Install the plugin in your WooCommerce store, pick a sales channel and feed format, choose the products and fields to include, configure any filters, then generate the feed. Connect Facebook Business Catalog Manager for Facebook catalog synchronization, or upload a generated Google feed to Merchant Center. If you need regular refreshing, configure Server Cron in the Pro version.