Rename Media Files: Improve Your SEO Pro manages filenames, permalinks, and image metadata in a WordPress media library. Upload rules set names for new files, while separate utilities let you work with media already stored on the site.

Build upload filenames from available values

The base plugin can remove accents and special characters, convert filenames to lowercase, and use the website URL, post title, current date, or original filename. Pro adds datetime, upload date, a custom string, post slug, visitor ID, user role, username, product SKU, and post ID as rule values. Combine available values in the filename structure to follow conventions for editorial content or product media.

Rename and maintain existing media

• Edit individual media filenames and permalinks manually.
• Apply new filenames and permalinks to previously uploaded files.
• When a file is renamed, update references to it in post content to help prevent broken links or missing media.
• Convert image extensions from JPEG to JPG.
• Automatically update filenames when the associated post is updated.

Permalink updates can follow media renaming. You can also restrict renaming rules by user role and limit media renaming to selected post types, including custom post types.

Generate image metadata

For pictures, Pro can fill alt text and media titles from predefined options or the original filename. These settings let you pick how those fields are populated as files are uploaded.

Set rules and update the library

Configure upload naming in the filename structure settings, placing the rule values in the order you want them to appear. Use the update tools when older media should follow revised naming or permalink rules. If renamed files appear in post content, enable reference updating so those references are changed along with the files. Manual editing is available when an individual filename or permalink needs a specific adjustment.