ShopMagic PRO is a paid package of add-ons for ShopMagic, an email automation plugin for WordPress and WooCommerce. Build workflows around store, order, customer or website events. Each automation uses an event, optional filters and an action, such as sending an email or triggering an integration. Common uses include follow-ups, transactional notices, reminders, staff alerts and promotions.

ShopMagic runs inside WordPress and WooCommerce. Data remains in the site database unless an administrator configures an integration or another connection to an external service.

Messages based on purchases and order activity

Automations can send post-purchase messages, review requests, product recommendations, cross-sell emails, welcome messages and order status notifications. They can respond to pending payment, cancelled orders and custom statuses added by other plugins. Product-specific content lets you vary messages and designs according to what a customer bought. UTM parameters can be added to email links for Google Analytics tracking, and ShopMagic can customize WooCommerce email content.

PRO add-ons for timing, targeting and integrations

• Delayed Actions: schedule messages minutes, hours, days, weeks or longer after an event.
• Review Requests: send customers direct links to products they purchased for review.
• Personalized Coupons: make individual coupon codes and deliver them automatically.
• Advanced Filters: segment customers by order total, product category, payment method, shipping method and other conditions.
• Manual Actions: trigger one-time emails for newsletters, product announcements and other campaigns.
• WooCommerce Subscriptions, Memberships and Bookings: create automations around relevant subscription, membership and booking events.
• Gravity Forms: create automations from visitor or customer form submissions.
• Slack: notify store teams about selected activity.
• Webhooks: connect automations to external services or systems through REST API.
• Flexible Subscriptions: respond to new subscriptions, status changes, renewals, trial endings and expiry events.

Customer lists and activity records

Manage customer lists for newsletters, promotions and product announcements. Opt-in and opt-out lists include unsubscribe links, and guest customer handling lets you view and target people who ordered without creating an account. An email queue works with delivery and store performance, while history and logs show sent messages and executed actions.

ShopMagic also supports adding customers to Mailchimp lists during checkout. Abandoned-cart recovery and WooCommerce SMS notifications are available through free add-ons, including a Twilio integration add-on.

Build and review an automation

Install ShopMagic and its PRO components in WordPress with WooCommerce available. Choose an event, add filters if needed, then choose an action. Configure the message, timing, recipients and integration settings, and review activity in the available history and logs.

ShopMagic PRO includes the PRO add-ons in one package and one-to-one priority email support. Developers can use the API to create custom events, filters, actions, placeholders, templates and integrations.