Smush Pro is a paid image optimization edition for WordPress sites with image-heavy pages, including blogs, stores, and portfolios. It combines image processing with controls for how images load and reach users.

Where are your images?

Smush can optimize new uploads automatically and process images already in the media library in bulk or individually, without re-uploading them. Directory Smush handles images stored outside the library, including files in theme folders, plugin directories, and other server directories.

How much compression control do you need?

Choose lossless or lossy compression to balance file size and image quality. Smush preserves original images and compresses resized versions by default. Smush Pro also works with full-size image compression for files up to 256 MB.

How should images load and reach visitors?

Lazy loading delays images until they are needed, which can reduce the initial loading work on pages with many images. Smush Pro can convert images to WebP and AVIF and serve those formats automatically to supported browsers. Its global image CDN delivers images based on visitor location. The service lists 119 CDN servers and up to 500 GB of bandwidth, which can help reduce latency for visitors in various regions.

Image sizing and layout

Dynamic resizing adjusts images to fit their containers, whatever their original size. Smush Pro can also add missing width and height attributes. These options address common image sizing and layout stability recommendations, and can reduce layout shifts.

Fits existing WordPress processes

Smush works with Gutenberg, Elementor, WPBakery, and WooCommerce. Enable compression, lazy loading, format conversion, CDN delivery, and sizing options to fit your site. Use bulk optimization for existing media and Directory Smush for files outside the media library.