WordPress to Buffer Pro sends selected posts, pages, and custom post types to Buffer when they are published or updated. Choose which content to share and how each message is built in WordPress; Buffer manages connected social profiles and publishes queued items according to its schedule. A Buffer account is required.

Choose social destinations and accounts

Supported Buffer destinations include Facebook Pages, X/Twitter, LinkedIn Pages and profiles, Threads, Google Business Profile, Mastodon, Bluesky, and TikTok. Pro adds direct posting to Instagram Business Profiles, including Feed and Stories, and Pinterest Boards. One WordPress website can connect multiple Buffer accounts for separate brands, teams, or workflows.

Set publishing times and repeat posts

For new or updated content, choose immediate publishing, add a post to the start or end of the Buffer queue, or set a specific time. Buffer spaces queued posts according to its schedule. Duplicate prevention helps avoid sending the same content twice.

Pro can reshare evergreen content automatically at scheduled intervals. For a one-time campaign, choose several posts and use bulk publishing to republish them manually.

Build messages from WordPress content

Templates can draw on a post’s title, excerpt, content, permalink, publication date, tags, and categories. Apply character or word limits to excerpts and content, and use tags or categories as hashtags. Pro supports separate status templates for each social network and post type, with conditional publishing based on author, category, tags, or custom field values.

Pro templates can also use custom field data and SEO titles, descriptions, and metadata from Yoast SEO, Rank Math, All-In-One SEO Pack, and SEOPress. For picture posts, Pro supports multiple pictures from the featured image, Media Gallery, post content, or Advanced Custom Fields image fields.

Connect events and product data

• Event calendars: Schedule social posts using event dates from The Events Calendar, Event Manager, and Modern Events Calendar.
• WooCommerce: Include product prices, SKUs, and other WooCommerce data in messages.

Pro also supports WP-Cron for sending queued posts in the background, which can fit higher-traffic sites.

Set up the publishing process

Install the Pro plugin in WordPress, authorize a Buffer account, and connect the social profiles managed by Buffer. Choose the post types to share, configure message templates and publishing conditions, then select timing for new or updated content.

After setup, publish or update WordPress content to send it through the selected rules. Review queue placement, templates, and conditions as your needs change. For campaigns, use bulk publishing or schedule posts around dates from a supported event calendar.