Start with the WordPress analytics dashboard

Burst Statistics displays visitors, sessions, pageviews, referrers, popular content and device data inside WordPress. Install and activate the add-on, then open the analytics dashboard to review traffic. You do not need a Google Analytics account, GA4 setup or tracking code. Compare date ranges, check page performance and view real-time user sources, active users and the pages they are viewing. An optional Search Console integration can show Google searches in the dashboard.

Goal and event tracking can record views, clicks, WordPress hooks, custom events and conversions. Weekly or monthly email reports summarize activity, and notifications can alert you if tracking stops working.

Choose Pro features by plan

Burst Pro adds capabilities in three plans. Every plan includes priority support and direct contact with the developers.

• Creator: Track UTM campaigns, view visitor data by country and city, filter by any dimension and configure automatic data archiving.
• Business: Includes Creator functions, plus a WooCommerce sales dashboard and revenue attribution that connects sales with traffic sources.
• Agency: Includes Business features, plus shareable performance reports for clients.

Use Creator campaign tracking to relate visits to marketing efforts. Business adds sales and revenue context for WooCommerce stores. Agency adds reports that can be shared with clients.

Review privacy and data flows

Site statistics are stored in the WordPress database. Tracking uses cookies by default, with a cookieless tracking option available. Burst is designed to support GDPR, CCPA, DSGVO, AVG, RGPD and PECR compliance.

Optional integrations have separate data flows. If you connect Search Console, Burst retrieves search performance data for the dashboard. Anonymous usage sharing is opt-in and sends aggregated usage and performance statistics for community benchmarks.

Keep analytics running in WordPress

The tracking script is under 4 KB, and the extension uses optimized database queries. After activation, review traffic, content and device data, then configure the Pro features included in your plan. Select date ranges that fit your reporting task and use email reports to keep up with website activity.