Create and organize links in WordPress

BetterLinks Pro extends link management for marketers, bloggers, affiliate publishers, agencies, content creators, ecommerce teams and site owners. Create a short link from a destination URL and a custom or generated slug. Links use your site by default, and click data is stored in your WordPress database. Pro adds custom domain support for teams that want a separate branded short domain.

Categories and tags help group links. Search, filters, bulk actions, duplication and drag-and-drop reordering help manage a growing library. Custom fields hold link metadata, and API-key-based Quick Link Creation can make links from outside the WordPress admin. CSV import and export and migration tools support moving link data.

Choose how links redirect

BetterLinks supports 301, 302 and 307 redirects, wildcard path matching, query-string forwarding and case-sensitive slugs. Link cloaking keeps the branded short URL visible in the browser address bar during a visit. Dynamic redirects can send users to different destinations based on location, device or time. A/B split testing lets you compare destinations.

Other controls include password protection, scheduled publishing and link expiration, with a fallback URL available for expired links. Custom previews set the title, description and picture shown when a link is shared. Open in App can send visitors from in-app browsers to supported native apps.

Review campaigns and manage affiliate links

Analytics include click totals, unique clicks, referrers and campaign performance. Pro adds per-link reports, country data, browser, operating system and device breakdowns, top and worst performers, and the option to exclude your own IP address. Google Analytics 4 and Facebook Pixel integrations send click events server-side. Email reporting helps share results.

Affiliate tools can automatically link selected keywords across your site and show disclosures through a block, shortcode or site-wide rule. Links support nofollow and sponsored attributes. Password protection and scheduling can help control when a link is available, while the broken link scanner can find dead links before they affect a campaign.

Use MCP for AI-assisted link work

BetterLinks includes a built-in MCP server for supported assistants such as Claude, ChatGPT, Claude Code, Cursor and VS Code. Its 14 tools can create, update and delete links, manage categories and tags, read click analytics, and read or update options. The AI Bulk Link Generator can create short links across many posts at once.

MCP is off by default. Claude and ChatGPT connect through a one-time OAuth approval; Claude Code, Cursor and VS Code use a copy-and-paste command. The server returns link and analytics data when a connected assistant requests it through a tool. Access follows the permissions of the administrator who approved the connection, and read-only scopes remain read-only. Administrators can revoke a connected app or reset the token. A built-in health check tests the connection and identifies failed steps.

Set up BetterLinks Pro

Add and activate BetterLinks on your WordPress site, then open its settings to configure link management, analytics, integrations and the Pro functions you need. To use MCP, enable it in BetterLinks and approve the connections and access scopes you intend to use.