Pixelavo Pro brings Facebook Pixel management, conversion tracking, product feeds, and advertising tools into the WordPress dashboard. It is suited to WooCommerce and Easy Digital Downloads (EDD) stores, marketers, agencies, and businesses managing Facebook campaigns.

Pixels and event tracking

Add multiple Facebook Pixels for different ad accounts or campaigns. Browser tracking can run alongside the Facebook Conversions API, which sends events server-side and can help maintain tracking coverage when ad blockers or privacy options affect browser tracking. Automatic event matching links site activity to corresponding events in Facebook Ads Manager, and real-time tracking lets you review activity as it occurs.

Available events depend on the store integration and settings. Common settings include page and category views, searches, cart activity, form submissions, downloads, registrations, logins, and telephone clicks. WooCommerce can track advanced events such as add to cart, checkout, purchases, refunds, and product customization. EDD supports purchase tracking. Pro events also include subscriptions, internal and external links, and video activity from YouTube, Vimeo, or self-hosted videos. Form submission tracking supports Fluent Forms, Contact Form 7, WPForms, and HT Contact Form.

• Define custom events for page visits, button clicks, link interactions, and form submissions.
• Use advanced matching to send additional customer information for attribution.
• Add event details such as referrer, language, categories, tags, coupon use, and shipping information where relevant.
• Exclude selected WordPress roles, such as administrators, editors, and contributors, from tracking. Time-delay settings can exclude bouncing users from triggering events.

Product feeds and campaign tools

Generate product feeds for Facebook Dynamic Product Ads and Custom Audiences using WooCommerce or EDD product information.

The AI Ad Copy Generator uses product details, a target audience, and a campaign objective to make three variations each of primary text, headlines, and descriptions, along with optimization tips. Choose a tone such as professional, casual, urgent, or luxury, and set objectives including awareness, traffic, conversions, or retargeting.

The AI Marketing Consultant offers chat-based guidance on campaign setup, audience targeting, pixel troubleshooting, conversion tracking, budgets, and creative testing. It saves conversation history so you can return to earlier chats. Available model choices include OpenAI GPT-3.5, GPT-4, GPT-5, and Google Gemini. Connect using your own provider API key; usage charges are paid directly to that provider.

Setup and data handling

Install and activate the extension, add the relevant Facebook Pixel details, then configure Conversions API options and the events for your store. Review the WooCommerce or EDD settings, define custom events if needed, and test activity before using it for campaign decisions. Connect an OpenAI or Google Gemini API key to use the AI tools.

API keys are protected with AES-256-CBC encryption. Tracking data stays on your WordPress website, with configured events sent through Facebook Pixel or the Conversions API. AI queries go directly to the selected provider; Pixelavo does not proxy or store those conversations.